SKILLS PORTAL

ព្រះរាជាណាចក្រកម្ពុជា · KINGDOM OF CAMBODIA

Cambodian Skills Delivery Model

SEAL National Course Catalogue · MLVT / National Training Board

Sector Frameworks

1,164

Qualifications

15,161

Competency Units

10,938

Elements

41,782

Learning Outcomes

2,822

Assessment Packages

Market products and services

KHU-AGR-0137

Australian Equivalent

AHCBUS513

Elements

Learning Outcomes

This unit of competency describes the skills and knowledge required to market products and services, including analysing data, investigating alternative marketing strategies for a product or service, developing marketing plans and implementing a marketing strategy for an organisation. This unit applies to those who market products and services, and who take personal responsibility and exercise autonomy in undertaking complex work. They analyse information and exercise judgement to complete a range of advanced skilled activities. All work must be carried out to comply with organisational requirements, work health and safety legislation and codes, sustainability practices and in consultation with the management team. No licensing, legislative or certification requirements apply to this unit at the time of publication.

Elements & Learning Outcomes

E1Analyse market information

0137.E1.O1Identify, research and analyse existing or new markets for existing or new products or services, using techniques to ensure reliable data

0137.E1.O2Analyse past trends and developments to determine market variability and associated risks

0137.E1.O3Identify and evaluate competing products and determine strengths and weaknesses of own products

0137.E1.O4Monitor market environment to ensure information is current and reliable

0137.E1.O5Identify the legal, ethical and environmental constraints of the markets and their effect on the enterprise

0137.E1.O6Identify product specifications that suit market requirements and price advantage at the time

0137.E1.O7Present clear and concise information to the enterprise management team

E2Identify and evaluate factors to include in a marketing plan

0137.E2.O1Identify and evaluate production processes to ensure required product specifications are met

0137.E2.O2Identify and assess alternative selling strategies and techniques to identify marketing targets and methods

0137.E2.O3Identify and assess distribution channels and their role in marketing strategies

0137.E2.O4Incorporate suitable advice of marketing professionals in marketing plan

E3Develop a marketing plan for products and services

0137.E3.O1Establish marketing objectives based on current and potential product specifications

0137.E3.O2Establish appropriate production processes to ensure product specifications are met

0137.E3.O3Select selling strategies to ensure required prices are achieved

0137.E3.O4Determine appropriate distribution channel options to ensure access to target markets is achieved efficiently and appropriately

0137.E3.O5Establish time-frames for production, distribution and selling activities

0137.E3.O6Develop a gross margin budget to demonstrate the cost effectiveness of the marketing plan

0137.E3.O7Develop partial gross margin budgets to accommodate market variability

0137.E3.O8Compile and document the marketing plan

E4Determine promotional strategies

0137.E4.O1Prepare and record detailed plans for promotional activities

0137.E4.O2Outline objectives, level of exposure and available markets

0137.E4.O3Ensure strategies take account of time management and scheduling issues, and resource constraints

0137.E4.O4Create promotional materials that enhance the product and commercial presentation

0137.E4.O5Record and communicate priorities, responsibilities, timelines and budgets for promotional activities

E5Implement marketing activities

0137.E5.O1Schedule planned marketing activities within appropriate timeframes

0137.E5.O2Develop measurable performance targets that meet business plan objectives

0137.E5.O3Organise distribution channels and ensure product and service information is accurate and readily available to clients

0137.E5.O4Implement marketing activities within budgetary constraints to meet legal, ethical and enterprise requirements

E6Evaluate marketing performance

0137.E6.O1Review the established marketing objectives to ensure they remain viable

0137.E6.O2Make an objective assessment of the marketing plan and its implementation by comparing current activity against the established objectives

0137.E6.O3Assess product, pricing and distribution policies in relation to market changes, marketing objectives and enterprise requirements

0137.E6.O4Identify areas of positive marketing performance and take corrective action to remedy poor marketing performance

0137.E6.O5Document and distribute information for continual analysis and effective planning management