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Assessment Packages

Develop a sales strategy for rural products

KHU-AGR-0457

Australian Equivalent
AHCMER502
Elements
3
Learning Outcomes
13

This unit of competency describes the skills and knowledge required to review existing sales plans, and develop, implement and review a sales strategy for rural products. The unit applies to individuals who apply specialised skills and knowledge to the development of a sales strategy for rural products, and take personal responsibility and exercise autonomy in undertaking complex work. They analyse and synthesise information, and analyse, design and communicate solutions to sometimes complex problems. All work is carried out to comply with workplace procedures, health and safety in the workplace requirements, legislative and regulatory requirements, and sustainability and biosecurity practices. No licensing, legislative or certification requirements apply to this unit at the time of publication.

Elements & Learning Outcomes

3
E1Review existing sales plans
0457.E1.O1Review current market returns against sales objectives for the business
0457.E1.O2Analyse and compare current performance data to relevant benchmark information
0457.E1.O3Identify trends and opportunities in respect to customer requirements
0457.E1.O4Review current specifications for products and services
E2Devise a sales strategy
0457.E2.O1Identify range of market options for rural products and services
0457.E2.O2Analyse alternative market options for their profitability and feasibility consistent with sales objectives for the business
0457.E2.O3Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy
0457.E2.O4Review the implications of the sales strategy according to legislation and codes of practice
0457.E2.O5Determine available resource commitments and capacity to implement the sales strategy
0457.E2.O6Define and develop contingency plan to manage variations in product and market prices
E3Implement sales strategy
0457.E3.O1Conduct sales according to the sales strategy
0457.E3.O2Adjust sales strategy according to contingency plan
0457.E3.O3Monitor sales and measure performance against sales strategy targets
SEAL — South East Asia Learning Identifier & Skills Portal · Prepared for MLVT Executive approval and TVET institute review · Derived from the Australian National Training Register (training.gov.au, CC-BY) and aligned to the Cambodian Qualifications Framework and DSC Standard Training Packages · Delivered via Gibble SMS · July 2026