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Assessment Packages

Develop and manage a community based marketing supply chain

KHU-AGR-0555

Australian Equivalent
AHCORG511
Elements
5
Learning Outcomes
22

This unit of competency describes the skills and knowledge required to evaluate different marketing models, identify a compatible community marketing strategy for the farm, and develop and manage a community-based marketing supply chain. The unit applies to individuals who apply specialised skills and knowledge, and take personal responsibility and exercise autonomy in undertaking complex work. They analyse and synthesise information, and analyse, design and communicate solutions to sometimes complex problems. No licensing, legislative or certification requirements apply to this unit at the time of publication.

Elements & Learning Outcomes

5
E1Evaluate the suitability of different community marketing options for farm products
0555.E1.O1Research and document selling options suitable for farm produce
0555.E1.O2Identify community marketing models applicable to farm system
0555.E1.O3Identify key input supply chain steps, stakeholders and certification requirements
0555.E1.O4Evaluate and record most suitable options
E2Determine the marketing chain processes to participate in the selected community marketing schemes
0555.E2.O1Research and identify legislative, environmental and certification requirements for managing a community-based marketing chain
0555.E2.O2Document specifications for components of marketing chain management system according to workplace and legislative requirements
0555.E2.O3Document traceability requirements of marketing chain
E3Determine appropriate community marketing strategies for farm products
0555.E3.O1Identify communities with potential relationship for farm system
0555.E3.O2Document the characteristics and values of identified communities
0555.E3.O3Compare community characteristics and values with farm system
0555.E3.O4Establish and document market specifications to meet community expectations
0555.E3.O5Identify and document community marketing strategies
0555.E3.O6Identify and assess risks in strategy
E4Establish product marketing chain requirements to meet marketing options
0555.E4.O1Map steps in marketing chain to supply identified market
0555.E4.O2Establish farm business requirements for each step in the marketing chain
0555.E4.O3Establish compliance requirements at each step in the marketing chain
0555.E4.O4Develop record-keeping requirements for each step in the marketing chain
E5Develop and document a community-based marketing plan
0555.E5.O1Document required processes for supply chain stakeholders and production systems
0555.E5.O2Identify and document marketing targets
0555.E5.O3Identify key factors that differentiate product
0555.E5.O4Develop and document a promotion plan
0555.E5.O5Collate customer feedback for improvement in market outcomes
SEAL — South East Asia Learning Identifier & Skills Portal · Prepared for MLVT Executive approval and TVET institute review · Derived from the Australian National Training Register (training.gov.au, CC-BY) and aligned to the Cambodian Qualifications Framework and DSC Standard Training Packages · Delivered via Gibble SMS · July 2026