Cambodian Skills Delivery Model

SEAL National Course Catalogue · MLVT / National Training Board

Sector Frameworks

1,164

Qualifications

15,161

Competency Units

10,938

Elements

41,782

Learning Outcomes

2,822

Assessment Packages

Promote automotive products and services

KHU-AUT-0353

Australian Equivalent

AURSCA106

Elements

Learning Outcomes

This unit describes the skills and knowledge required to promote automotive products and services. It involves applying a high level of product or service knowledge, promoting products and services to current and potential customers, establishing on-selling opportunities in a sales situation, and recommending complementary products and services to customers. The unit applies to those working in the automotive sales and service industry. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Elements & Learning Outcomes

E1Develop knowledge of automotive products and services

0353.E1.O1Research and clarify the use, purpose and application of products and services according to workplace procedures

0353.E1.O2Research and interpret comparisons between available products and services

0353.E1.O3Research and interpret workplace promotional and marketing activities relevant to products and services

E2Identify and match customer needs to products and services

0353.E2.O1Determine customer buying motives and requirements through questioning, active listening and non-verbal communication cues

0353.E2.O2Guide customer to product or service that matches their identified buying motives and requirements

0353.E2.O3Explain and highlight features and benefits of product or service and relevance to customer requirements

0353.E2.O4Conduct and align demonstrations to customer buying motives and requirements according to workplace marketing and sales practices

0353.E2.O5Use selling techniques according to workplace procedures and legal requirements

E3Maximise sales opportunities

0353.E3.O1Identify and apply opportunities for making additional sales

0353.E3.O2Assess on-sell opportunities through knowledge of customer needs and available complementary automotive products and services

0353.E3.O3Determine customer need and interest in additional or complementary products and services

0353.E3.O4Discuss and promote benefits of additional or complementary products and services to customer