Cambodian Skills Delivery Model

SEAL National Course Catalogue · MLVT / National Training Board

Sector Frameworks

1,164

Qualifications

15,161

Competency Units

10,938

Elements

41,782

Learning Outcomes

2,822

Assessment Packages

Recruit and manage exhibitors

KHU-TOU-0018

Australian Equivalent

SITEEVT037

Elements

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to recruit and work with exhibitors during the planning, production and follow-up phases of an exhibition. Exhibitions are events that bring sellers and buyers together. They could be trade or consumer-focused and may be stand-alone exhibitions or a component of other events such as fairs, expositions, conferences and festivals. This unit is relevant to exhibitions that are diverse in nature and are coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors. It applies to workers who operate with significant autonomy and who are responsible for making strategic exhibition management decisions. They may work in exhibition management companies, in event venues or for organisations such as industry bodies that stage exhibitions. The skills in this unit of competenc

Elements & Learning Outcomes

E1Confirm exhibition scope and format.

0018.E1.O1Assess proposed exhibition concept to determine planning and operational requirements.

0018.E1.O2Clarify exhibition objectives with key stakeholders.

0018.E1.O3Develop overall format in consultation with stakeholders.

0018.E1.O4Develop a work schedule to address exhibitor recruitment and management requirements.

E2Establish format for buyer and seller interaction.

0018.E2.O1Determine most appropriate format for buyer and seller interaction.

0018.E2.O2Establish and monitor procedures and systems for one-to-one appointment scheduling when required.

0018.E2.O3Liaise with colleagues and stakeholders to ensure format, systems and procedures integrate well with other exhibition components and considerations.

E3Recruit exhibitors.

0018.E3.O1Develop a clear, professional and legally compliant exhibitor prospectus that includes breakdown of costs, benefits and relevant exhibitor information.

0018.E3.O2Distribute and present exhibitor prospectus according to agreed targets and marketing plan.

0018.E3.O3Maximise take-up of space and profitability through follow-up promotion and negotiation as required.

0018.E3.O4Execute exhibitor contracts and agreements including full details of commitments made by both parties.

E4Support exhibitors.

0018.E4.O1Organise or provide exhibitor support services.

0018.E4.O2Develop and distribute accurate and complete exhibitor kits at appropriate time.

0018.E4.O3Organise or provide exhibitor operational support, briefings and debriefings according to agreements.

0018.E4.O4Liaise with exhibitors to identify issues and resolve as required.

E5Manage post-exhibition activities.

0018.E5.O1Evaluate effectiveness of buyer and seller interactions based on agreed evaluation criteria.

0018.E5.O2Follow up with exhibitors according to agreements, and seek feedback on exhibition operation.

0018.E5.O3Incorporate outcomes of evaluation into future exhibition planning.