Cambodian Skills Delivery Model

SEAL National Course Catalogue · MLVT / National Training Board

Sector Frameworks

1,164

Qualifications

15,161

Competency Units

10,938

Elements

41,782

Learning Outcomes

2,822

Assessment Packages

Develop tourism products

KHU-TOU-0147

Australian Equivalent

SITTPPD017

Elements

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring. The unit applies to all tourism industry sectors and to senior personnel working in strategic planning and product development roles. The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Elements & Learning Outcomes

E1Research the market.

0147.E1.O1Focus product research according to organisational objectives.

0147.E1.O2Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

0147.E1.O3Consult with internal and external stakeholders.

0147.E1.O4Analyse current market trends, needs, and product and service gaps.

0147.E1.O5Identify product development opportunities and target markets, including opportunities for new and innovative approaches.

0147.E1.O6Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

E2Analyse issues relevant to product establishment.

0147.E2.O1Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.

0147.E2.O2Identify and assess external issues that impact on establishing a product.

0147.E2.O3Assess suitability of destinations for accessibility and availability of services for target markets.

0147.E2.O4Assess organisational capacity to provide proposed product and identify additional resources required.

0147.E2.O5Consider issues relating to product life cycle.

E3Determine profitable selling price.

0147.E3.O1Determine net delivery cost by identifying expenditure items.

0147.E3.O2Identify organisations involved in the product distribution network and the commission or mark-up structures that apply.

0147.E3.O3Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.

0147.E3.O4Make reasonable cost adjustments to ensure price-competitive product.

0147.E3.O5Estimate expected income and assess profitability and yield.

0147.E3.O6Clearly and accurately document pricing structures.

E4Establish the product.

0147.E4.O1Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.

0147.E4.O2Communicate plan to relevant internal and external stakeholders.

0147.E4.O3Where appropriate, test new products and services in marketplace prior to full implementation.

E5Monitor and evaluate the success of the product.

0147.E5.O1Monitor product development initiatives based on feedback and other business factors.

0147.E5.O2Identify and action changes required in a timely manner and according to any contractual obligations.

0147.E5.O3Communicate changes to relevant colleagues, customers and distributors.