Cambodian Skills Delivery Model

SEAL National Course Catalogue · MLVT / National Training Board

Sector Frameworks

1,164

Qualifications

15,161

Competency Units

10,938

Elements

41,782

Learning Outcomes

2,822

Assessment Packages

Develop and implement marketing strategies

KHU-TOU-0221

Australian Equivalent

SITXMPR014

Elements

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments and develop and evaluate marketing strategies and plans for products and services. The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility. Marketing strategies could be for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event. The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice. No occupational licensing, certification or specific legislative requirements apply to this unit at the t

Elements & Learning Outcomes

E1Collect and analyse information on the internal business environment.

0221.E1.O1Confirm core activities, customer base, business values and current business direction.

0221.E1.O2Identify and analyse information on current and past marketing and its effectiveness.

0221.E1.O3Review business performance information to identify strengths, weaknesses and critical success factors.

0221.E1.O4Identify and record current capabilities and resources, including the need for specialist assistance.

0221.E1.O5Record and report information according to organisational requirements.

E2Collect and analyse information on the external business environment.

0221.E2.O1Identify and analyse information on expected market growth or decline, and associated risk factors.

0221.E2.O2Record and analyse projected changes in the labour force, population and economic activity.

0221.E2.O3Gather and analyse comparative market information.

0221.E2.O4Identify and analyse industry and customer trends and developments, including emerging technologies and innovations.

0221.E2.O5Identify and analyse legal, ethical and sustainability requirements and potential business impacts.

0221.E2.O6Record and report information according to organisational requirements.

E3Develop marketing strategies.

0221.E3.O1Identify and analyse opportunities based on internal and external market analysis.

0221.E3.O2Explore new and innovative marketing approaches.

0221.E3.O3Develop marketing strategies that are consistent with direction and values of the organisation.

0221.E3.O4Develop strategies in consultation with key stakeholders, integrating legal, ethical and sustainability considerations.

E4Prepare marketing plan.

0221.E4.O1Formulate marketing plan that clearly communicates priorities, responsibilities, timelines and budgets.

0221.E4.O2Provide timely opportunities for colleagues to contribute to marketing plan.

0221.E4.O3Submit marketing plan for approval according to organisational policy.

E5Implement and monitor marketing activities.

0221.E5.O1Implement and monitor activities detailed in plan according to schedule and contingencies.

0221.E5.O2Produce marketing reports according to organisational policy.

0221.E5.O3Share information on marketing activities with operational staff to maintain awareness of current organisational focus.

E6Conduct ongoing evaluation.

0221.E6.O1Evaluate marketing activities using agreed methods and benchmarks.

0221.E6.O2Make adjustments according to evaluation.

0221.E6.O3Communicate and implement agreed changes.