Cambodian Skills Delivery Model

SEAL National Course Catalogue · MLVT / National Training Board

Sector Frameworks

1,164

Qualifications

15,161

Competency Units

10,938

Elements

41,782

Learning Outcomes

2,822

Assessment Packages

Obtain and manage sponsorship

KHU-TOU-0222

Australian Equivalent

SITXMPR015

Elements

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. It requires the ability to determine sponsorship requirements, source and negotiate with potential sponsors and manage sponsorship arrangements. The unit applies to any tourism, travel, hospitality or event sector where sponsorship is sought to support business or community activities. Sponsorship may relate to a one-off activity, such as an event, or to ongoing operations, such as sponsorship of a particular service. It applies to senior coordinators and managers who operate independently, have responsibility for others and are responsible for making a range of financial and operational decisions. They may work under the overall guidance of event organising committees. The skills in this unit must be applied in accordance with C

Elements & Learning Outcomes

E1Determine sponsorship requirements and opportunities.

0222.E1.O1Identify sponsorship requirements in consultation with colleagues.

0222.E1.O2Develop targets for sponsorship based on financial parameters of activity.

0222.E1.O3Identify items, activities or projects to be sponsored to meet organisational needs.

0222.E1.O4Identify potential sponsors based on potential sponsor appeal, nature of the activity and previous approaches.

E2Source sponsorship.

0222.E2.O1Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits.

0222.E2.O2Distribute and present sponsorship materials according to agreed targets.

0222.E2.O3Undertake follow up promotion and negotiation with potential sponsors.

0222.E2.O4Discuss and negotiate additional opportunities with sponsor.

0222.E2.O5Make written sponsor contracts or agreements to include full details of commitments made by both parties.

E3Service sponsors.

0222.E3.O1Brief colleagues on details of sponsorship arrangements.

0222.E3.O2Organise activities according to sponsorship agreement, ensuring all agreements are honoured.

0222.E3.O3Monitor and evaluate activities and make required adjustments.

0222.E3.O4Provide and request feedback from sponsor.

0222.E3.O5Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.

0222.E3.O6Maintain and distribute accurate and current sponsorship documentation throughout the process.

0222.E3.O7Liaise and follow-up with sponsor to initiate future cooperative approaches.