Cambodian Skills Delivery Model

SEAL National Course Catalogue · MLVT / National Training Board

Sector Frameworks

1,164

Qualifications

15,161

Competency Units

10,938

Elements

41,782

Learning Outcomes

2,822

Assessment Packages

Promote community programs

KHU-AGR-0843

Australian Equivalent

AHCWRK407

Elements

Learning Outcomes

This unit of competency describes the skills and knowledge required to promote community programs to target markets with a view to encouraging participation. The unit applies to individuals who apply specialist skills and knowledge to promote community programs. This includes applying and communicating non-routine technical solutions to predictable and unpredictable problems. No licensing, legislative or certification requirements apply to this unit at the time of publication.

Elements & Learning Outcomes

E1Identify target markets

0843.E1.O1Identify potential of program to appeal to sections of community or industry in terms of benefits and costs

0843.E1.O2Identify sectors of community and industry that are potential users, customers and audiences of program

0843.E1.O3Develop a plan to promote program or local projects or group activities with other communication activities

E2Develop promotional materials

0843.E2.O1Determine range of promotional channels to reach target sectors

0843.E2.O2Source or develop promotional materials to suit promotional channels and target sectors

0843.E2.O3Test impact of promotional materials with group or community members

0843.E2.O4Obtain specialist marketing support to address specific marketing issues within promotion budget and program and agency guidelines

E3Promote program to potential users

0843.E3.O1Approach potential users of program and services through promotional channels and directly

0843.E3.O2Assess impact of promotional activities to determine changes required

0843.E3.O3Adjust promotional plan and activities to achieve an improved impact

E4Obtain commitment to use program services

0843.E4.O1Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors

0843.E4.O2Address issues raised by potential users to overcome objections

0843.E4.O3Obtain commitments to use program services or support program

E5Respond to enquiries

0843.E5.O1Address enquiries by members of community, industry and program in terms of good customer service

0843.E5.O2Keep records of contacts, enquiries and presentations for reporting and follow-up

0843.E5.O3Follow up enquiries and presentations to obtain commitment to program services and objectives